Jennifer Margulis is the author of Why Babies Do That: Baffling Baby Behavior Explained and the editor/co-author of Toddler: Real-Life Stories of Those Fickle, Irrational, Urgent, Tiny People We Love. She's also a columnist for the Ashland Daily Tidings.
Jennifer is on an internet list-serve with me and recently interviewed me about the publication of Team Challenges. One of the things she was interested in is what authors do AFTER the book. Once the book is a book, it will only BE a book as long as it's valuable to readers, and as long as those readers KNOW about the book. If a book does poorly, it will not go back to print and it will disappear into the great Library in the Sky.
While authors most certainly want to sell their books, they are often invested emotionally as well. They want their baby to succeed! The book business is an interesting one. It's not just about authors and their books. It's about selling books. Most people don't know for instance that those books in the prime spot at the front of big chain bookstores weren't put there randomly, or because the book store employees thought it earned such a prestigious spot – the publisher spent marketing dollars to buy that spot. This, I didn't know until I began writing. There's always something new to learn!
Jennifer's article about alternative publicity is online here. If you've ever been curious about the book business, it's a good place to start. If you want to read more about the business, try visiting Dan Poynter, MJ Rose and the Paperback Writer. Note that these sites *may* not be appropriate for kids!