We go through jars and jars of peanut butter each month at my house. It's always a challenge to get that last bit of butter out of the jar (what's with all those rumply bottoms?). This peanut butter jar immediately caught my eye. So incredibly simple and yet until now, unthought of. Creative problem solving at its best: find a need and fill it. No need to reinvent the wheel, or come up with some elaborate plan. Simply make a good idea better. The ability to remove the bottom to access the peanut butter from both ends is a great solution, as are the smooth sides.
Of course THIS jar is meant for folks who grind their own peanut butter; you won't find any manufacturers using this type of jar yet. But just imagine if they did? The customer loyalty that would create!
I've lifted this image straight from the good folks at Apartment Therapy. You should stop by that site and say hello. Lots of clever stuff there!